Getting people interested in pensions has long since been the challenge for many employers/ pension providers/ benefits consultants and the government.

But this research and other similar research in the last year is showing a consistent story: more people than ever are now interested in pensions. They are choosing to Google it for goodness sake!

Our own research shows almost a quarter of companies surveyed had seen an increase in interest from young scheme members - again often the hardest group to engage with their pension.

So now more than ever before is the time to capitalise on that energy and enthusiasm, and make members aware of the true value of their workplace pensions and the controls and choices that lie in their hands. 

Pension engagement exercises are now likely to bear more fruit than ever before, so look to incorporate these into your financial education programmes soon.