Getting people interested in pensions has long since been the challenge for many employers/ pension providers/ benefits consultants and the government.
But this research and other similar research in the last year is showing a consistent story: more people than ever are now interested in pensions. They are choosing to Google it for goodness sake!
Our own research shows almost a quarter of companies surveyed had seen an increase in interest from young scheme members - again often the hardest group to engage with their pension.
So now more than ever before is the time to capitalise on that energy and enthusiasm, and make members aware of the true value of their workplace pensions and the controls and choices that lie in their hands.
Pension engagement exercises are now likely to bear more fruit than ever before, so look to incorporate these into your financial education programmes soon.
Over 2015 UK Google searches for the term ‘pensions freedoms’ (and three variants on this phrase) increased by a huge 913%, Jelf Employee Benefits has found. The increase suggests that the pension freedoms have hit home with UK employees, and raised awareness of pensions in general. The terms ‘pension’ and ‘pensions’ on their own saw searches increased by 50% in 2015 as compared to the previous year – however Jelf’s research also revealed increased searches for more specific terms. The top ten pensions-related search terms, based on highest growth in search volumes, include ‘government pension(s) advice’, ‘which pension advice’ and ‘online pension advice’