Sharesave schemes are a great employee benefit. 

They allow an organisation to align company and individual aims for success, and are a really beneficial way for staff to build their savings over the medium term.

They are very popular as (apart from the potential opportunity cost of other investments) they offer a 'no risk' savings solution and there really isn't a downside to this form of saving. People can choose to opt for shares when there is an upside or get their money back when there isn't.

And when they mature, there are even more financial planning opportunities such as direct transfer to a pension and/or an ISA (as allowable and within the specified limits), so protecting capital gains and bolstering these other savings.